- Use cases
- Lead management
Grow conversions with lead management automation
✔️ Capture leads effortlessly
✔️ Align your marketing and sales teams
✔️ Build a unified view of the customer journey
Zapier is trusted by over 2.2 million companies worldwide
Get started quickly with these best-practice templates
No need to start from scratch. In just a few minutes, you can use Interfaces, Tables, and Zaps to create complete solutions and reclaim countless hours of your time.
Collect and email your Facebook leads from one table
Collect valuable leads through a custom form
Increase lead engagement with a conversational chat experience
Capture lead from multiple sources
Sync Mailchimp subscribers and HubSpot contacts
Easily track your sales leads
Sales and marketing—together at last
Hitting revenue targets is harder when tools and teams are siloed. Improve collaboration with a unified view of your customer journey.
Capture, convert, celebrate
With seamless lead capture, smooth handoffs, and advanced routing, you’ll create a better buying experience and win more customers.
More leads, less management
Let Zapier handle the busy work so you can focus on moving the needle. Rapidly create, build, and iterate on campaigns—then watch your leads roll in.
2.2 million+ businesses feel the magic of automation
Lior Gerson, Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐
"Zapier is one of the best product in the world." — I've used Zapier to build systems and processes, workflows, and features in 8 companies….I've used Zapier for product, sales, marketing, operations, and much more. It's an invaluable tool that saved me months of work and millions of dollars.
Vladimir B., COO, Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐
"Best no-code automation tool in the market" — Zapier is way ahead of its competitor in pretty much all categories you could look at… It has so many actions/triggers that you can automate almost everything. And, of course, it's super reliable
Elizabeth K., Operations Manager, Enterprise
(>1000 emp.)
⭐⭐⭐⭐⭐ (4.5)
The endless combination of options and tools is unbelievable. This will save you tens of thousands of hours and therefore hundreds of thousands of dollars if you have any kind of data entry job to do. In recent years, Zapier has saved us countless hours of work.
Adir R., Director of Growth, Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐
Zapier makes it so easy to connect different apps or services that would otherwise not be connected - unleashing almost an endless sea of automation possibilities.
Brad B., IT Director, Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐
It's become a central hub for our tech ecosystem, enabling seamless data flow and automations. Truly, it's a game-changer in optimizing our school's operations.
Alex H., Business Development Representative, Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐ (4.5)
Zapier's most impressive feature is its versatility and ease of use. You can quickly create automated workflows tailored to your needs without any programming experience or technical knowledge, automating tedious tasks with just a few clicks.
Mikhail M., Mid-Market
(51-1000 emp.)
⭐⭐⭐⭐⭐
"one of the best software I ever used" — The versatility of how and where zapier can help is just incredible. I think I started to use zapier in 2016 and it sill blows my mind how much can you do with this tool. And it's worth noting that the support throughout the years has been excellent too.
Esther M., Assistant Store Manager, Enterprise
(>1000 emp.)
⭐⭐⭐⭐⭐
With Zapier, I have been able to do my work really fast. It increases productivity and allows for more collaboration as the things that we used to do manually now are done by Zapier, helping us focus more on our projects and our collaboration.
Security
The enterprise-grade security and compliance you need to automate risk-free
Zapier adheres to global privacy and security laws and standards, so you always meet compliance requirements
Access control
SSO (SAML)
SCIM
2FA
Application controls
Domain Capture
Shared app connections
IP allowlist
Audit logs
Analytics and Zap Runs API
Corporate governance
SOC 2 (Type II) Compliant
SOC 3 Compliant
Annual third-party penetration tests
Bug bounty program
Dedicated Security team covering application and infrastructure security, incident response, vulnerability management, governance, risk, and compliance functions.
Data privacy and protection
GDPR
UK GDPR
CCPA
Custom data retention for Zaps
Encryption at rest (256-bit AES) to ensure safe data storage
Automate every part of your lead funnel
Make intent signals actionable
Trigger lead nurtures right when your prospects are most engaged, and then take action on any interaction across your website, product, and marketing channels.
Create lead flows that convert
Get the most out of hot leads by enrolling them in a personalized lead nurture starting from any app in your tech stack.
Break down data silos
Pull in data from every tool your customers interact with—no matter which team owns it—to create a single source of truth for more informed decisions.
Gather timely insights
Adapt and optimize faster with real-time data on how your campaigns are performing.
Visualize lead activity
Keep sales in the loop about marketing messages that leads engage with, give them a heads up when leads are warm, and help them weave those messages into their own outreach.
Learn which leads are converting
Track marketing-attributed leads as they move through the pipeline to glean insights into which campaigns turn leads into revenue.
Create personalized experiences that convert
Use data from any app in your tech stack to tailor your messages, create custom purchasing pathways, and win more customers.
Meet your customers where they are
Learn what makes your customers tick with previously out-of-reach info to further personalize their experience.
Nail your speed to lead
Capture leads from every source—whether it's ads, internal sources, reviews, content syndication, or anywhere else. From there, you can add them to your CRM and automate follow-up in seconds.
Send leads to the right rep every time
Use advanced routing logic to assign a score to every lead and assign them to the right rep—no matter how complex your process is.
CUSTOMER STORY
With Zapier, Veo increased their lead conversion rate by 7.5%
“Generating that many leads creates a lot of repetitive day-to-day tasks for our marketing team, so we automate many of our lead generation processes using Zapier.”
—Lars Christensen, Social Ads Specialist
Seamlessly manage leads and raise ROI with automation
Integrations for every tool
With 6,000+ integrations, you can connect every tool in your stack—even those you built in-house.
Marketing-owned automation
Build powerful workflows without waiting on a developer or IT support.
Data that's always up-to-date
With one-minute update time on paid plans, your lead information is always in sync.
