When a brand gets mentioned in the press, a savvy PR or marketing pro is on it. But manually tracking all those mentions can cost you loads of time. Enter Zapier's AI-generated press mentions template—your ticket to done-for-you media tracking.

Our template uses AI to deliver a weekly roundup of your brand's 25 most recent press mentions, neatly organized and summarized for your convenience. You'll be able to monitor your brand’s coverage more easily, and with the time you’ll be saving, you can focus on other work that’ll improve your brand's visibility and reputation.

Zapier products the template uses

• Zaps — automated workflows
• Tables — databases that let you track and automate your data
• Interfaces — an automated form, page, and app builder for collecting data
• Canvas — a diagramming tool that helps you visualize your workflows

How this AI-generated press mentions system works

This template creates a powerful, automated system for tracking and analyzing your brand's press mentions using Zapier products and AI. Here's a breakdown of the process:

• The automation begins with a scheduled Zap that runs once a week.
• This Zap uses OpenAI to search for and identify the 25 most recent press mentions of your brand.
• The system leverages free tools like News API and PhantomJsCloud to gather comprehensive media data.
• OpenAI then steps in again to summarize each article, extracting key info and sentiments.
• All this juicy data—including the press mentions and their AI-generated summaries—is stored in Zapier Tables for easy access and organization.
• Finally, the info in the database is displayed in a custom Zapier interface, so you can easily view and analyze those press mentions.

To get started with this template:

• Connect your accounts—OpenAI, News API, PhantomJsCloud—to Zapier.
• Set up the Zap to run on your desired schedule. (The template is pre-configured for weekly runs.)
• Customize the search parameters to focus on your brand name or specific keywords.
• Configure Zapier Tables to store the data in a format that suits your needs.
• Design your interface to display the press mentions data in whichever format your team prefers.
• Update the Email by Zapier step to notify relevant team members when new press mentions get discovered.

Who should use this template

This AI-generated press mentions template will benefit:

• PR specialists who need to stay on top of client coverage without spending hours on manual search
• Marketing teams looking to track the impact of their campaigns through media coverage
• Brand managers keen on monitoring their brand's reputation in real time
• Small business owners who want to keep tabs on their media presence without breaking the bank
• Communications directors aiming to streamline their media monitoring process
• Startup founders who need to stay informed about their company's growing media footprint

Whether you're a solo entrepreneur or part of a large corporation, this template scales to meet your media monitoring needs. And it provides valuable insights without the hefty price tag of traditional monitoring services.

Key benefits of the AI-generated press mentions

• Time-saving automation that frees you from manual searches and data compilation
• Comprehensive coverage, ensuring you never miss a big media mention
• Real-time insights delivered weekly, allowing for quick responses to emerging trends
• Cost-effective solution leveraging free tools and AI capabilities
• Customizable workflow that adapts to your specific monitoring needs
• Data-driven decision making powered by organized and summarized press mention data